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  • Writer's pictureGuardian Marketing

The BEST way to build high-quality backlinks to your webpage.

Updated: Nov 14, 2022

In this guide, we will be looking at how to efficiently build powerful, high-quality backlinks to your page in order to boost natural traffic and SERP rankings.

Before we dive into the best way to build backlinks, let's first take a look at what a backlink is!

A backlink is a link to your page from another website. Backlinks can drastically increase your ranking on SERPs (Search Engine Result Pages), which in turn will drive more natural traffic to your page. Let's simplify this and say that Backlinks give your page "link juice" (Yes, this is a commonly used term in the industry. No, I did not make it up).

Though backlinks may sound simple, there are many different things to them that one has to consider when trying to increase SERP ratings. For example, there are different kinds of backlinks, all of which bring in different amounts of impact to your SERP rankings.

These two types, dofollow and nofollow, aren't made equal. While dofollow links pass a lot of link juice to your website, nofollow links generally don't pass any. It is also important to note that backlinks considered more authoritative by google will have a greater effect than those that are not.

So now that we know what backlinks are, let's explore how we can get that precious link juice flowing to our page and begin ranking higher in SERPs.

Before I tell you what the best method for building backlinks is, I would just like to inform you that this is a personal preference, and others might have another method that they prefer more. This is simply what I found works the best for me, and I think could work wonders for your project as well. Without any further ado, the miracle method is finding and replacing broken backlinks on high DA sites!

This method consists of using certain tools to find links that are no longer working or lead to a 404 page (Broken Links) on other websites blog pages. We will then create a blog post of our own to replace the broken link and then reach out to a page administrator and notify them of the blog we wrote, stating that we made them a nice and easy replacement for the broken link. Most of the time, you will get thanks from the administrator and easy backlinks to your blog post.

For this method, the first thing that I recommend you do is to download the free MozBar extension on the chrome store. This is an extremely important tool when it comes to determining which websites will give us the most link juice. When you have set up MozBar, your search results should look something like this.

You will notice that three metrics have been added to each search result. These metrics will be PA (Page Authority), DA (Domain Authority), and the number of links to the page. For this next part, let's make sure that we are looking for relatively high DA websites to get posted on since they will pass much more link juice to our website than those with low DA.

For the next step, let's search for a random topic that is related to our business. For this example, I will be using "the best ways to increase traffic to my website".

Now let's go through the results, and find a blog writing about our topic with a medium to high DA. I found this blog post below and will be using it as an example.

The next step is to click on the article and copy the domain name of the website. In our example, the domain name is simply Let us now take this domain name, and put it into Ahrefs free broken link checker tool. What this will do is return a list that looks like the image below.

Now, let's take a closer look at the "Anchor and backlink" column.

Read over the results in these columns. They will show you the context of where the broken link is being used. Let's pick something that we think we can write about and then learn more about it. For this example, I think that I could blog about how 50% of customers find testimonial videos useful, which is the second entry.

Now, let's look at the corresponding entry in the first column, we can see that this broken link is on this page under the "referring link" column.

Click on the page and identify the broken link. You can use CTRL+F and search the anchor text in order to find it fast.

In our example, we have just found the broken link. If we click it we should get either a 404 or some other sign of a broken page.

As I said earlier, one of the big things that determine whether link juice is passed to your website or not is if the backlink is dofollow or nofollow. The best way to gauge whether your new replacement link will be put in as a dofollow or nofollow is to see what the site already had the old link set to. In order to do this, we need to download another free chrome extension named nofollow. This extension will outline links that are nofollow in red. If the link we are looking to replace is outlined in red, restart and find another website until you find a link that is dofollow.

The next step is to write a blog post that relates to the topic at hand. For this link, we might write something titled "Why testimonial videos are extremely critical to marketing success". You can see more on how to write a good blog post here.

Once our blog post is written and active on our website, it is time to reach out to the admin of the page and inform them of your new blog post. The writer's contact info will usually be somewhere on the blog, but if you fail to find it, simply contact the company's email and they will usually get you to the right person.

When writing this email, I recommend that you have a helpful tone but still get right to the point. This method is commonplace and many website owners appreciate the quick fix you are providing them with. An example email could look something like this.

In the end, with a little luck and a good blog post, the website owner will replace the broken link on their page with your new link. This will pass on link juice to your website, and also drive some natural traffic to your page as a byproduct of people clicking the link!

I hope that this article was informative to anyone who may be reading it. If you want these methods employed for your webpage, but don't have the time to do it yourself, you can always reach out to a marketing agency (like us 😀)! If you have any further questions, don't hesitate to reach out to us at We are always here to help!

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